Curriculum Vitae

Prof.dr. Betteke van Ruler (1948) Professor emerita in Communication Science at the University of Amsterdam.

She was full professor of Communication and Organization at the University of Amsterdam from 2003 – 2010. Prior to that she was an associate professor in communication science and communication management at the Free University of Amsterdam. From 2002-2004 she simultaneously held a funded chair at the University of Twente, focused at professionalism of communication management. She earned a Ph.D. in Social Sciences from the University of Nijmegen.

Her research focuses on the practice of communication management and its professionalization, and on the organization of the communication of the organization. She is a noted consultant and scholar on questions of professionalism of public relations and communication management in the corporate and scientific fields Netherlands and Flanders as well as with the Dutch government. Her internationally much acclaimed model of the Communication Grid (Communicatiekruispunt) is known for its quality of efficiently leading a complex strategic question to a clear and practical solution for a successful approach of the issue.

Van Ruler was Chair of the Department of Communication Science (140 faculty) of the University of Amsterdam during 2004-2006. She is Past President of the European Public Relations Education and Research Association (EUPRERA) and Past Chair of the Public Relations Division of the International Communication Association (ICA).

Van Ruler is published in Public Relations Review, Journal of Communication Management, Journal of Public Relations Research, and in many Dutch and international scientific and professional journals.

One of her European publications is Public Relations and Communication Management in Europe, edited in conjunction with Dejan Verčič, published by Mouton DeGruyter in Berlin. This book contains a nation-by-nation introduction of public relations in 29 European countries and presents an overview of the state of the art of public relations in Europe. Another more recent publication is Van Ruler, Verčič and Verčič (eds.), Public Relations Metrics, Research and Evaluation, published by Routledge in 2008; Ihlen, Van Ruler, Fredriksson (eds.), Public Relations and Social Theory, Key Figures and Concepts, published by Routledge in 2008; and Zerfass, Van Ruler, Sriramesh (eds.), Public Relations Research, European and International Perspectives and Innovations, published by VS Verlag für Sozialwissenschaften in 2008.

Her most recent books in Dutch are Communication Management, a communication scientific approach, Career in Communication, Focusing on Communication, reflections on the practice of communication, Communication NOW edition 1 & 2, a trend book on the communication branch, The Reflective Communication Scrum, an agile project method, and Strategic Communication Frame, an agile method for strategy development. Forthcoming is a book on Reflective Communication Management, together with prof.dr. Dejan Verčič from Slovenia, to be published by Routledge (textbook, in English), as well as a book on communication theory for public relations.

Recently, she was appointed Officer in the order of Orange Nassau by Her Majesty Queen Beatrix of the Netherlands for her ground breaking work on bridging the gap between science and practice in PR and Communication.