Strategic Communication Prism | Toolkit for Creating a Winning Strategy

Strategic Communication Frame, method for agile strategy development | Click here for the full article: Embracing Agile Strategy Development
by Betteke van Ruler and Frank Körver
Published in: FuturePRoof TWO september 2016

Quotes:

“The Strategic Communication Frame facilitates the communication professional to forcefully and efficiently make the right choices and it provides a clear picture of the communication strategy in one page.”

“Linear communication models are ineffective but remain widely used by public relations practitioners. Agile strategy development can revolutionise the comms function and strengthen the relationship with the management team.”

“The Strategic Communication Frame is basically a balancing act of a realistic but limited set of questions and challenging answers that, when executed conscientiously, delivers a comprehensive but nevertheless crystal clear strategy at a glance (a one-pager).”