Communication Strategy Framework | A Toolkit for Creating a Winning Strategy

Communication Strategy Framework: A Toolkit for Creating a Winning Strategy | Click here for the full article: Embracing Agile Strategy Development
by Betteke van Ruler and Frank Körver
Published in: FuturePRoof TWO september 2016
Above article is a preview of THE COMMUNICATION STRATEGY HANDBOOK published by Peter Lang Publishers, New York Q4 2018


“The Communication Strategy Prism (Framework) facilitates the communication professional to forcefully and efficiently make the right choices and it provides a clear picture of the communication strategy in one page.”

“Linear communication models are ineffective but remain widely used by public relations practitioners. Agile strategy development can revolutionise the comms function and strengthen the relationship with the management team.”

“The Communication Strategy Prism (Framework) is basically a balancing act of a realistic but limited set of questions and challenging answers that, when executed conscientiously, delivers a comprehensive but nevertheless crystal clear strategy at a glance (a one-pager).”